7 Tips to Increase the Value of Instagram Stories for Business | League City Photographer Social Media Strategist


“Nothing BIG will happen in your life, until you build off of the many SMALL things.” – John Paul Aguilar


  1. Shoot vertical and inside the app – the app calls for vertical video as much as this goes against photographers’ visual eye, but sometimes we have to go with the flow and not rock the boat.
  2. Mix up the type of media you use – spice up your story feed with video and images and images with writing and some without writing.
  3. Make your videos count – focus on content that adds value to your instagram account and not posting just to post.
  4. Create a narrative through your slides – use the first image or video story to draw the client in and the subsequent images and/or videos to create a story from that first image or video.
  5. Use the extras wisely – posting an insta story every day will soon wear out the effectiveness of the insta story so post strategically but while still adding a little variety to your week.
  6. You don’t necessarily have to post in the moment, but it tends to be more fun – there are times when you simply can not post at the moment it happens, but posting “live” is always a little spicer
  7. Above all else, have fun with it!



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