What exactly is a heart throb? What do these men have to do with the Go Red For Women Campaign? And WHY are they “going red”? ALL excellent questions!
In 2004, the American Heart Association (AHA) faced a challenge. Cardiovascular disease claimed the lives of nearly 500,000 American women each year, yet women were not paying attention. In fact, many even dismissed it as an “older man’s disease.” To dispel the myths and raise awareness of heart disease as the number one killer of women, the American Heart Association created Go Red For Women – a passionate, emotional, social initiative designed to empower women to take charge of their heart health. [excerpt from Go Red For Women website]
The Bay Area Go Red For Women Luncheon is a special event that incorporates businessmen from the community to help spotlight the Go Red For Women social initiative. For this year’s luncheon, the committee picked four very different men from different areas of the community to better spread the message. We have a Landscaper, a Jeweler, a Soldier and a Doctor. While they are just a small part of this amazing event, these men in their own ways are helping us spread the word to as many women as possible. After all it does takes a village to get anything great accomplished.